![]() ![]() INTERNATIONAL MARKETING INTELLIGENCE - Information required – Source of Information – International Marketing Information System and Marketing Research.MNC’s and International Business: Definitions – Distinction between Indian Companies – MNC – Global Companiesand TNC – Organizational Transformations – Merits and Demerits of MNC‟s in India GLOBALIZATION - Globalization: Meaning - Features – Stages –Production –Investment and Technology, Globalization – Advantages and Disadvantages – Methods and Essential Conditions for Globalization.MODES OF ENTRY INTO INTERNATIONAL BUSINESS - Mode of Entry – Exporting – Licensing – Franchising – Contract Manufacturing – Turn Key Projects – Foreign Direct Investment – Mergers, Acquisitions and Joint Ventures – Comparison of different modes of Entry. ![]() ![]() INTRODUCTION TO INTERNATIONAL BUSINESS - Meaning and Definition of International Business – Theories of International Trade – Economic Theories – Forms of International Business - Nature of International Business.List of topics covered in International Business (IB) notes for BBA course: These are brief notes that will help to quickly revise your entire curriculum. I am sharing my lecture notes for the BBA subject - International Business (IB). ![]()
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